Author: Eden Estabrook
“It was released too close to Toy Story 3”
“Well, it couldn’t compete with Jurassic Park”
“Tim Allen didn't voice Buzz”
After Lightyear had a disappointing opening weekend, grossing only $51.1 million in sales in the North American market, critics were buzzing about why the iconic character failed to draw crowds. After all, with a price tag of over $300 million, the stakes were high.
And, success felt inevitable. A Father’s Day weekend release. High-profile cast.
Breitbart culture critic explains, “The only kiddie movie still in theaters is The Bad Guys, which opened all the way back in April. After the resounding success of Toy Story 4 and with a wide-open field at the box office, especially during the summer and over Father’s Day, there was never a better time to open Lightyear.”
Yet, critics were baffled as Lightyear sales flew in at $20 million under the projected number for opening weekend and a “record for Pixar drop of 65%” the following week. And nearly every conclusion they came to as to why this was happening completely ignored the elephant in the room.
So what happened?
Disney’s “not-so-secret gay agenda” happened.
The children’s flick was slated to have the first on-screen same-sex kiss and Conservative parents were not having it. Influential voices for traditional values including (but not limited to) Daily Wire and PragerU encouraged its following to seriously consider watching the flick and the movie’s sales speak for themselves.
It’s no secret that the Left is loud. But, as more companies are choosing sides, Conservatives are making their voices heard a little differently – with their wallets.
And Disney isn’t the only recipient of silent protests. Netflix battled some controversy around Dave Chappelle’s special, and while they tried to recover from the decision to cancel, it was too little too late.
Back in May, Netflix laid off 150 employees, citing “slow revenue growth.”3 Victoria Secret reported that it had cut about 160 management roles, or 5% of its home office staff, and hired a former Amazon executive as part of a reorganization following its separation from L Brands Inc last year.
Chris Rufo writes for City Journal, “the financial numbers for Victoria’s Secret suggest that intersectionality might not provide a successful foundation for underwear sales. The company’s stock has declined 32 percent since its peak immediately after the reorganization last year. The company recently forecasted declining sales numbers and, in a survey conducted by Bank of America, 23 percent of women said that they liked Victoria’s Secret less than they did pre-Covid, compared with 13 percent who said they liked it more. Executives have even tried to blame poor financial performance on the war in Ukraine, which doesn’t suggest confidence.”
One of my favorites is Gillette, which completely disregarded its predominantly male customer base and ran an ad campaign vilifying them. P&G received some support after the advert aired, but not without a significant amount of backlash. The rule “Go Woke, Go Broke” proved true once again and P&G took a US $8 billion loss in the value of its 118-year-old shaving company.
(Still have that old Gillette razor? Swap it with an alternative like Jeremy’s Razors)
And companies losing loyal customers isn’t the end. Massive tech companies such as Tesla, Oracle, and Hewlett Packard relocated from California to Texas, taking jobs and other economic perks with them.
After reading all those numbers, the real question is – who is the real majority?
The views expressed in this article are the author’s and do not necessarily represent those of Resident Skeptics.
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